DTC Strategy & Roadmapping
Comprehensive channel audits, go-to-market planning, and growth roadmaps tailored to your brand's stage and market position.
We help beverage brands — wine in particular — build and scale profitable direct-to-consumer channels with precision, clarity, and momentum.
Austin Robertson has spent two decades inside the world of high-end, small-production wine — not as a consultant looking in, but as an operator, seller, and strategist living every challenge the industry presents. His experience spans the full arc of winery business: sales, direct-to-consumer channels, operations, and executive management.
Grounded by a degree in Agricultural Business with a focus on primary and secondary data analysis from Cal Poly SLO, Austin brings a rare combination of on-the-floor expertise and analytical rigor. He understands both the art of what you make and the science of how to sell it — and he's built Let's Get Direct to bridge that gap for wineries and beverage brands ready to grow on their own terms.
Every engagement is built around your brand's specific goals — no templates, no guesswork.
Comprehensive channel audits, go-to-market planning, and growth roadmaps tailored to your brand's stage and market position.
Clarify your brand's differentiated story, voice, and positioning to resonate with direct buyers and drive loyalty from first contact.
From conversion rate improvements to customer journey redesign, we tune your online storefront for maximum DTC revenue performance.
Data-informed acquisition strategies, club program development, and retention systems that turn one-time buyers into brand advocates.
We deploy cutting-edge AI tools that organize, automate, and surface your most essential daily business data — giving executives clear, decision-ready insights so your team can stay focused on what they do best: making wine, growing grapes, and connecting with customers.
Custom dashboards, KPI frameworks, and reporting cadences that give you clear visibility into what's working and where to invest next.
"The most powerful distribution channel you have is the one that goes straight to your customer."
— Let's Get Direct
Whether you're launching a DTC channel from scratch or optimizing an existing one, we'd love to hear about your goals.